GMCC Workshop: Movers and Shakers campaigning idea
10 years ago, Wandsworth Cycling Campaign ran the award-winning campaign project, Movers and Shakers. The aim was to promote cycling in the borough from the top down, offering cycle training to influential figures, in exchange for them sharing their experiences with their communities. Two of the local MPs trained went on to be Transport Ministers for successive governments; one is now Mayor of London and the other (pictured above) is in the Cabinet.
The workshop will look at the successes and methods of this campaign, including the video shown at the closing event, and look at whether it’s the right time to do something similar in Greater Manchester. With the new Mayor and Mobikes now in town, promoting cycling from the highest level could be really effective.
All welcome. Can we get a representative from each borough?!
Latest updates / details via Facebook event page.