4x4 School Run Action
| When? | Monday 16th October 2006 |
| Where? | Outside Hale Preparatory School |
| Why? | To warn parents of the dangers that urban 4x4 drivers pose to their children's safety and to the environment... |
Early on Monday 16th October, we gathered outside Hale Preperatory School in Cheshire. The school is rather notorious for the excessive numbers of parents who drop off their children in 4x4s.
The event was organised around campaigners dressed as school masters in classic robes and mortar boards handing out school reports giving bad grades for vehicle choice. Other campaigners were dressed as lollipop ladies carrying Stop Urban 4x4s lollipops.
The day was a great success. We had support from parents who had come to school by walking and from locals who live on the road and are tired of the 4x4s that plough along there in morning. Although there were a few 4x4 drivers who didn't appreciate the message we were successful in engaging with drivers and several said they would reconsider their vehicle choice.
We had also a lot of media attention from BBC Radio Manchester, BBC North West Tonight, Channel M, the Manchester Evening News and an ITV crew filming a documentary on the subject.
Publicity
Press
release
Article
in the Manchester Metro News (374 KB, JPG)
Links
Alliance
Against Urban 4x4s
Wastemonsters
Photos
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High
resolution photo |