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British Heart Foundation urges Government to go further and faster with action on air pollution ~ 15 million people live in areas which exceed strict toxic air guidelines ~

news release

The Government must go further and faster with plans to tackle air pollution by seizing a unique opportunity to clean up the country’s toxic air, according to a report by the British Heart Foundation (BHF).

New BHF analysis in the report shows around 15 million people in the UK live in areas where average levels of tiny toxic particles in the air exceed guidelines set out by the World Health Organization (WHO). 

This means almost a quarter of the population is likely to be exposed to dangerous levels of these particles, known as fine particulate matter or PM2.5.

Currently, the UK subscribes to EU limits on levels of PM2.5. However, these are not as strict as those set out by the WHO, and progress towards reducing levels of major air pollutants has been mixed since the previous Government’s Clean Air Strategy was published in January 2019.

The strategy set out a number of commitments aimed at reducing levels of major air pollutants, which include halving the number of people living in areas above the WHO guideline level for PM2.5 by 2025, reducing emissions, and setting a new long-term target to reduce people’s exposure to PM2.5.

One year on, the BHF says that the nation’s health cannot wait. Promising first steps must become great strides forward, the first of which should be adopting the WHO’s strict air pollution limits into UK law by 2030.

The Environment Bill, which returned to Parliament last week, is a golden opportunity to set this in motion, the charity adds. The Bill promises the setting of legally binding air pollution targets, but some important commitments are missing from it, including pledges to adopt the stricter WHO guideline limits.

Jacob West, Director of Healthcare Innovation at the BHF, said: “This government has a once-in-a-generation opportunity to take brave political action in cleaning up our toxic air.

“Tackling a public health emergency on this scale requires serious and sustained commitment. This could mean changes that might not be easy or convenient for organisations or individuals, but they will prove crucial to protecting people’s health.

“You only have to look at past Clean Air Acts or more recently the smoking ban for examples of bold legislation that has improved the air we all breathe.

“The uncomfortable truth is that UK heart and circulatory deaths attributed to air pollution could exceed 160,000 over the next decade unless we take radical steps now.”

The BHF’s report also summarises some of the latest evidence of the damaging effects of PM2.5 on heart and circulatory health. Research has shown that exposure to diesel fumes can increase the risk of blood clots that lead to heart attacks, as well as a correlation between poor air quality and increased hospitalisation and deaths due to heart failure.

This highlights the urgency of achieving cleaner air for all over the next decade. In addition to stricter air pollution limits, the BHF is calling for:

  • Charging Clean Air Zones to be implemented in all areas that are in breach of the WHO guidelines,
  • An acceleration of plans to invest in cycling and walking infrastructure,
  • And a national public awareness campaign run by Public Health England, among other measures.

Mr West added: “We can’t see them, but every day, we all breathe in tiny toxic particles which damage our heart and circulatory health. They are an invisible killer.

“We must not become complacent and accept that dirty air is a part of normal life. Politicians have a unique opportunity to limit the damaging effects of pollution and improve the quality of our air, and they must seize it.

“Everyone can play their part in demanding a healthier environment for all. We are urging people to write to their MP to demand a change to the law. The more pressure we put on decision makers, the better our chances of cleaning up our air.”


Notes to Editor
Press office contact: Imogen Blake –, 02075540488

A copy of the new BHF report, We’re Full Of It – Progress Towards Cleaner Air and Why We Need To Do More, will be available at the bottom of this page from Tuesday.

You can find out more about the BHF’s air pollution campaign at

The BHF has an online form which will generate a pre-populated email that you can send to your MP to urge them to support stricter limits on air pollution.

About the British Heart Foundation
With donations from the public, the BHF funds groundbreaking research that will get us closer than ever to a world free from the fear of heart and circulatory diseases. A world where broken hearts are mended, where millions more people survive a heart attack, where the number of people dying from or disabled by a stroke is slashed in half. A world where people affected by heart and circulatory diseases get the support they need. And a world of cures and treatments we can’t even imagine today. We are backing the best ideas, the brightest minds and the biggest ambitions – because that’s how we’ll beat heartbreak forever. Find out more at

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